Search and Local Search Marketing

Effective Search Marketing Improves Your Profile on the World Wide Web
If you need profile on the World Wide Web, PCMI's Search and Local Search Marketing Target Program delivers the expertise and insight to provide you with cost effective solutions for search and local search marketing.

Search Marketing That Brings More Returns, More Ways

Ensuring your website is engineered and optimized for search capabilities can give a big boost to your business, whether you are a big-brand national-services advertiser in world and local markets or a local business looking to expand.

The Internet contains an estimated 150 million domain names, more than 50 million active websites and up to 30 billion web pages. In this environment, trying to stand above the crowd can be daunting. Search engines like Google, Yahoo and others are the most effective ways for users to wade through the clutter to find what they want.

If your business or organization markets to regional, national or international audiences, you need to ensure your website is noticed with a high ranking and visibility among your target audiences across the World Wide Web. It's crucial that you strategically deploy the wide range of effective search engine marketing tools that deliver customers to your door with cost-efficient results using tools such as effective keywords, purchasing adwords and pay-per-click marketing and other tools.

Local Search Marketing Connects Your Business and Services to Customers in Their Local Neighbourhood

PCMI Has the Tools to Optimize Your Website for Local Search Effectiveness

The PCMI Local Search Marketing Target Program is designed to provide you with the best local search visibility. PCMI employs all the steps to connect your business with various local-search media and draw local traffic to your business. Our process ensures your business is listed on and visible to local search engines, mapping services, and online directories and optimized for mobile and wireless technology so it can be found during local business searches.

More than 30 Percent of All Web Searches Are Local

In North America over 30 per cent of web searches are for local businesses and services. And, local search is one of the fastest growing sectors because of the increased capability and use of mobile phones and PDA's like Blackberries and iPhones with GPS that allow users to search while on the street for a local pizza shop, courier service, local broker, lawyer, hotel, etc. As mobile Internet connectivity becomes more easily available, more and more people will access local search to find websites and businesses online.

Special Search Engines are Emerging that Specialize in Local Search

Several specialized search engines, directories and utilities focused on local search are becoming increasingly popular as more people go to the web to search for nearby businesses.

Although local search technologies are still evolving, they are emerging as excellent tools to find very focused and localized information, but special registration steps and optimization are needed for listing with local search engines and directories.

Opportunities Exist to Benefit Now from the Growing Local Search Trend

Local search is new and emerging, and many businesses are not yet using this powerful new tool, including many of your competitors. PCMI can give you the advantage of local search listing now.