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A COMMITMENT TO OUR
INDUSTRY
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To engage in business
and ethical, competitive practices that
reflect positively and professionally on the
industry
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To promote the value of
directory and online advertising as an
important component of the broader
advertising industry
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To be respectful
of our competitors and their clients, and
our publisher and supplier partners
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To develop
advertisements that are accurate and useful
A COMMITMENT TO OUR CLIENTS AND THEIR
AGENCIES
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To deliver products and
services that exceed customer expectations
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To help clients promote
their products and services, and enhance and
not harm their reputation
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To consistently strive
to deliver error-free products and services
in a timely and efficient manner
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To reasonably
disclose charges, terms, conditions,
publishing dates and requirements before
agreements/contracts are signed, and
promptly notify clients of changes that may
affect costs or delivery of services
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To respect the
confidentiality of information supplied by a
client or agency
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To work cooperatively
and collaboratively with clients'
advertising agencies to ensure delivery of
comprehensive and effective advertising
packages
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To keep abreast
of emerging trends and developments in the
industry to provide clients with up-to-date
services, products, knowledge and advice
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To regularly assess
client advertising program performance to
ensure maximum results
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To advocate for the
interests of our clients within our industry
in regard to changing industry practices and
trends
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To employ qualified,
experienced, creative and professional
individuals who follow PCM's Code of
Practice and Principles
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To use the latest
knowledge and quantifiable research to help
ensure a strong competitive position and a
measurable return for clients
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Leaders in National Yellow Pages Advertising and Internet Marketing
