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Mobile Marketing

With more that 3 billion wireless subscribers around the world (including 20 million in Canada and 270 million in the U.S.), Mobile phones and wireless communications have become ubiquitous. The evolution to faster more robust wireless networks and expanded capabilities of mobile phones and wireless PDAs like the blackberry and iPhone with GPS and Internet access, is fuelling subscription growth. This revolution is opening a vast array of marketing opportunities that your business or organization needs to capture to serve users on the go and deliver useful information in real time whenever, and wherever, they need it.

PCMI understands the mobile space is unique and that it offers a myriad of opportunity for branding and lead generation. The mobile phone is a very personal device that typically has one user. This makes the mobile phone a precisely targeted communications channel where user engagement is high. If executed properly a SMS mobile marketing campaign can be very effective with high response rates. While mobile stands alone, it is also well-suited to play a role in cross-media campaigns involving print, radio, tv, direct mail or other offline and online channels.

PCMI Can Prepare You for What You Need
to Take Advantage of Mobile Marketing

PCMI’s Mobile Marketing Canada “EveryPlace” Program is on top of the rapidly evolving wireless industry and can help you develop effective mobile marketing strategies to ensure your online presence is compatible and integrated with the ever-expanding range of mobile phones and PDA devices.

PCMI can assist you in getting started with an online Video Marketing and Optimization program. We offer an number of custom packages to suit your needs. If you have a video set to go, we will help you with the following:

PCMI's Mobile Marketing Canada "EveryPlace" Program includes:

  • Mobile Web Design and Optimization
  • Keyword Targeting
  • Mobile Advertising and Promotion Strategies
  • Measurement
  • Mobile Widget

The key to an effective Mobile Marketing campaign is that it is permission-based. PCMI understands this as well as how important flawless execution is. SMS Mobile Marketing is rapidly growing to provide you with an opportunity to connect your brand with consumers beyond traditional and digital media directly on their mobile phones. Mobile Marketing provides a multitude of channels to reach the consumer including; mobile web sites, mobile applications, mobile messaging, SMS mobile marketing video, CRM campaigns, and interactive ads.

"Fuelling mobile technology growth is the growing capabilities of mobile phone and wireless PDAs like the Blackberry and Iphone that offer GPS and Internet access along with their voice and text capabilities. Expanding capabilities are being propelled by the evolution to faster more robust wireless technologies like the use of 3G wireless networks delivering increased service opportunities. "
Websites Need to be Specifically Optimized for Compatibility with Mobile Phone and PDA Technologies

Businesses and organizations need to increasingly ensure their websites are mobile-phone and PDA friendly. Because different wireless equipment manufacturers specify different display protocols, websites need to be optimized for a range of mobile equipment. GPS capabilities present opportunities to alert subscribers when they are in the vicinity of your business or service, allowing mobile marketing to work hand in glove with Local Search services.