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"As a customer-centric company our service is about effectively bundling YP/IYP/SEO and new technologies into a comprehensive lead-generating marketing program for national and international customers that is innovative, measurable, cost-effective and well-executed."
- Elizabeth Gage, President PCM International Inc
Not All Certified Marketing Representatives Are Created Equally
Experience the PCM advantage! Many Certified Marketing Representatives (CMRs) operate in the marketplace and each has its own way of doing business and delivering service. But, not all operate the same. PCM International is continually monitoring the CMR environment and believes our company offers the best practices in the industry based on what clients need and expect.
Enjoy One-stop-shop Convenience
If your company or organization requires Yellow Pages listings in multiple markets, you face a challenging task to plan and implement such a program on your own.
As a CMR, we do it all for you: research, strategy, design, copywriting, ad buy, placement, verification, reporting and billing. Because the Yellow Pages publishers compensate us, our Yellow Pages service costs you nothing beyond the cost of your advertising placement.
Our Client-focused Approach
PCM prides itself on our client-focused approach to ensure we understand your organization and expectations and give you as much control over your relationship with us as possible.
A Single Point of Contact Ensures Continuity
We strive to build relationships based on collaboration, integrity and trust. Unlike some CMR agencies where you may be dealing with several individuals, PCM maintains a single point of contact with our clients. We believe that a strong personal relationship with an account manager who maintains the “big picture” perspective on client programs provides the most responsive and effective service.
24/7 User-friendly Online Client Toolbox
Our clients tell us they love the easy access. Few CMRs provide the flexible web access and powerful interactivity available through PCM’s custom-developed online Client Tookbox administration system.
The Client Toolbox gives you 24/7 editable access to your account and advertising materials including recommendations, tear sheets and artwork. Electronic access makes ad changes and approvals easy and immediate, saving time and money while creating a paperless administration process.
Research that Produces Solid ROI
Successful Yellow Pages advertising is both an art and a science. We use the vast Yellow Pages effectiveness-research database to tailor directory-advertising packages for optimum presence and cost-effectiveness in your markets. We examine your competition and their prominence in each market and refine your Yellow Pages presence to establish appropriate profile and awareness.
We then Calculate the Expected ROI for Your Program
We deliver a detailed report with our analysis, recommendations and expected results. Every year we thoroughly review your program and adjust as necessary to maintain maximum impact to both save you money and make you money.
We Champion Your Interests to Maintain Value and Service
PCM monitors trends and changes in the directory advertising industry and, when necessary, actively lobbies to resist changes that could negatively affect our client’s programs. Our primary commitment is to protect your interests.
Integrating the Power of Print Yellow Pages with Internet Yellow Pages
With the growing use and sophistication of Internet Yellow Pages (IYP), we can seamlessly integrate and balance your IYP presence with your print Yellow Pages service to maintain or enhance impact.
Extending your Yellow Pages Reach with an Enhanced Online Presence and Marketing Power
PCM can also deliver a third powerful marketing front to complement your Yellow Pages presence. By extending our online IYP marketing expertise, we evaluate and enhance your corporate website to ensure it provides an effective marketing tool to drive business to your door. This additional fee-based professional service provides effective Internet search-engine marketing strategies including search engine optimization (SEO), pay-per-click (PPC), affiliate marketing programs and blog-related services.
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