|
Making Sure Your Site Delivers What Your Advertising Promises
IMaking your website an
integral and effective part of your Yellow
Pages and overall marketing efforts is very
important. Promoting a web address in
advertising and corporate material is of
little value if the site itself is not
working well or communicating ineffectively.
PCM offers website
design as a supplementary service to ensure
our directory clients have a prominent,
effective presence on the Internet
consistent with their presence in print and
Internet Yellow pages. The service is for
clients who have:
No website at all or
only a domain name
An underperforming website
A website that lacks professional
appearance and sophistication
A website that may be technically
proficient but is not easy to use because it
is not properly targeted for users or to
meet business or marketing needs.
At the outset, PCM
employs a thorough analysis with client to
determine their needs and expectations. PCM
then creates or modifies the site using a
professional integrated team of website
developers including:
Content experts
Writers
Information architects
Graphic designers
Technical experts
|