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What did you do today?

“We build relationships based on collaboration, integrity and trust”

Elizabeth Gage, President

Electronic Voice Directory

Why Hello Yellow is an ideal service in our phone-focused society

The next generation in Yellow Pages search ability is now here – HelloYellow – which provides the same powerful Yellow Pages search capability by simply speaking over the phone with an electronic attendant.

PCM is your first choice for developing effective HelloYellow strategies

PCM is a knowledge leader in the emerging HelloYellow marketplace and helps customers develop the right package to ensure the best positioning with to their target audience and full integration with print and Internet Yellow Pages listings.

As easy to use as calling 411 – and it’s free when dialing 310-YELO (9356)

Yellow Pages’ new HelloYellow Electronic Voice Directory system, developed for the Yellow Pages Group, is a world first in category-based voice search services that is now available in parts of Ontario, Alberta and British Columbia. It uses a sophisticated voice recognition system to make Yellow Pages searches as easy to use as calling 411 directory assistance. But instead of talking to a live operator, you interact by voice with an electronic attendant who talks you through the process to find the exact service you’re looking for at the location most convenient to you. It can access 1,746 searchable headings containing over 1.4 million merchant listings.

And, once you find what you need, the service can automatically connect you to any merchant at no additional cost, even if the call would be long distance from your local phone.

Ideal when you don’t know the name of the service or business you want

Traditional 411 services can only handle enquiries where you know the name of the specific business or service you want to connect to. HelloYellow complements 411 service by filling the gap when you only know the type of business or service you want, but don’t know a specific name or location.

Available from anywhere in the HelloYellow market areas

It’s available from any telephone as an easy and convenient option when you don’t have access to a Yellow Pages directory or Internet Yellow Pages access. It’s an ideal companion for cell phone users, which provides convenient access from anywhere.

A friendly efficient service

It’s simple to use. When callers dial HelloYellow, the electronic attendants asks three questions:

• Which city and province they want
• Which Yellow Pages category heading they want.
• Which neighbourhood, intersection, landmark or general location they prefer

Based on those responses:
• HelloYellow finds and reads an appropriate list of merchants that meet the caller’s needs and prompts the caller to speak the name of the preferred option.
• The attendant then asks the caller if they want to connect to the merchant, hear more information about the business, the address, the phone number, the web address or other options. The caller can access the different categories sequentially if they prefer.

HelloYellow is another vehicle to deliver business to your door

Customers who call HelloYellow are already motivated and ready to do business, which makes HelloYellow ideal for directing these captive callers to your door. And leads through HelloYellow are fully trackable to give you solid ROI research reports.

HelloYellow Service provides a range of information
• Professionally recorded information
• Name of your business
• Your business address (optional)
• Your phone number
• Up to 3 additional content fields with information

Content fields can include:
• Description - Tell your customers why you are their best choice
• Promotions – Highlight special sales or promotion concepts
• Credentials – Tell about your specialties or professional designation
• Directions - Help customers find you quickly
• Hours - Give complete hours of service
• Website - For complete details of services or order information

HelloYellow offers value-added advertising enhancement to increase your presence on the service

Besides your Print and Internet Yellow Pages listing, HelloYellow extends your advertising options to make your business top-of-mind with callers using 7 to 10-second promotional spots presented immediately preceding the search results in specific categories. Everyone searching that category will hear your company’s message. For example, every caller looking for a dentist hears a brand-name promotion from a major oral care manufacturer. Advertisers can now target - AND REACH - motivated customers actively seeking a related product or service.