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What did you do today?

“We build relationships based on collaboration, integrity and trust”

Elizabeth Gage, President

The Power of Yellow
Traditional Yellow Pages Print is strong, growing and available everywhere.  PCM is your one-stop shop for research, strategy, design, copywriting, media buy, placement, verification, reporting and billing.  And we maintain one point of contact with you to ensure continuity.

Yellow Pages is the most recognized and trusted global directory advertising brand involving more than 200 publishers around the world. It is a $14-billion industry with more than 7,000 local and regional directories published annually across North America.

No other advertising media is as effective as Yellow Pages at reaching consumers when they are ready to buy. Yellow Pages directories are available everywhere – in homes, businesses and public places. This results in use by 9 out of 10 adults, with 86% following-up with a phone call or visit. No other advertising medium has such a high follow-through.

One of the Most Researched Advertising Media on the Planet
Yellow Pages is one of the leading media with the ability to measure effectiveness and return on investment (ROI). By linking specific advertisement formats or approaches to dedicated phone numbers, the industry can measure the advertising effectiveness of variables such as ad size, use of colour, heading listings and placement on the page. The industry currently has a database of over 76,000 ads with measurements of consumer response.

The most recent industry usage study conducted by Knowledge Networks concludes that Yellow Pages usage is both strong and growing. Return on investment is impressive. The average Yellow Pages advertiser realizes $13 for every dollar spent in Yellow Pages. With gross margins averaging 33% for businesses in the top headings, this results in $4 in profit for every $1 spent.