| |
The Power of Print Yellow Pages is Enhanced and Magnified with Internet Yellow Pages
Internet Yellow Pages (IYP) is sophisticated, growing and the perfect complement to print editions for extending reach and electronic access. PCM knows IYP capabilities and impact and can build the right package that integrates seamlessly with your print presence.
Consumer data shows heavy print users are also heavy Internet users, with Internet Yellow Pages (IYP) use growing by 15 - 20% in the past year. According to The Kelsey Group Study, Internet users are referencing IYP sites over 1.2 billion times per year with 62% visiting an IYP site within the past month. IYP search activity is expected to grow by 30% in the next year.
With the growing use and sophistication of IYP, PCM can seamlessly integrate your IYP presence with your print Yellow Pages service to maintain or enhance impact.
|
|
|