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What did you do today?

“We build relationships based on collaboration, integrity and trust”

Elizabeth Gage, President

Integrating the Power of Print Yellow Pages with Online Marketing

PCM has the innovation and expertise to maximize your marketing success on the web through effective Internet marketing tools including pay-per-click advertising, banner ads, affiliate marketing, interactive advertising, search engine marketing, blog marketing, article marketing and more.

PCM can also extend our online IYP marketing expertise to ensure your website is an equally effective marketing tool to deliver business to your door. As part of our fee-based search-marketing services, we evaluate and enhance your corporate website to incorporate effective Internet marketing strategies including search engine optimization (SEO), pay-per-click (PPC), affiliate marketing programs and blog-related services.

About Search Engine Marketing

Search Engine Marketing (SEM) is based on the principle that when a consumer searches the Web through either a text box or by clicking through a directory hierarchy, their "search mode" behaviour can be distinctly recognized as looking for information, usually of a direct or indirect commercial nature. Marketers correlate "search mode" with the searcher's likely intention to be somewhere in the buying cycle in researching a product or service to try and satisfy an immediate or future need. Search engine results therefore become some of the best sources of targeted traffic, whether the traffic originates from "organic" unpaid search listings or from paid advertising listings appearing on a related “organic” search listing pages.

Instead of a shot-gun approach to targetting your site to random Internet users, SEM presents your site only when people are looking for the products and service you offer.

PCM provides the following Search Engine Marketing services:

Organic Search Engine Optimization

PCM undertakes a comprehensive SEO process that includes:

• Target-audience analysis 

• Search-engine friendliness analysis 

• Keyword research

• Competition analysis 

• Content analysis 

• Search-engine-friendly copywriting 

• Site-code optimization 

• Site submissions 

• Ranking report 

Pay Per Click (PPC)

Pay per click is paid advertising for specific listings on organic search-results pages (the shaded links at the top on the right hand side of the page) relevant to your specific products or services.   You pay only when a searcher clicks on you link. Pay-per-click marketing is perfect for short-term traffic, but can be expensive if used continuously.

PCM is backed by extensive experience in pay-per-click management to help:

• Determine the most effective keywords. 

• Determine the right price per keyword. 

• Constantly position you for visibility over your competitors. 

• Work within your budget. 

Using PCM's expert service means you spend less time marketing and more time running your business.

Affiliate Marketing

Affiliate marketing is arranging links to your website on other relevant websites, because web experts indicate that search engines are placing more and more value on external links to your site in determining your ranking. PCM believes affiliate management will be crucial for long-term search ranking success and has the expertise to develop effective affiliate marketing programs.

Web Blogging

Web blogging is a form of web communication allowing companies to reach new audiences and build a loyal web following. Blog content consists of short, routinely updated articles written in an informal, first-person style. A blog gives your company its own voice on the web, a place to collect and share ideas and pertinent information of interest to your customers such as company news, product information, or upcoming events.

Blogs open up the opportunity for you to engage your customers in conversation, to speak to your customers candidly and personally, and to allow them to provide feedback, in effect creating a dialogue between you and your customers. 

PCM offers a variety of blog-related services for designing and building a custom blog to match the look and feel of your existing website. If your business does not already have a presence on the web, we can build a "blogsite" that incorporates both the best of what blogs have to offer along with the benefits of a traditional website.